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Advertising, Marketing & PR

DIGITAL COLLECTIONS About the Collection The Leonard Brecher Tobacco and Chewing Gum Card Collection contains 154 digital images of baseball cards from the early 20th century. Tobacco, candy, and chewing gum companies printed trade cards or advertising cards to include with their products. Cards in this digital collection come from the American Tobacco Company, American Caramel Company, Colgan Gum Company (of Louisville, Kentucky), John H. Dockman & Sons, and the Standard Caramel Company, and primarily date between 1909 and 1911. Received by the University of Louisville Art Library in 1969 as a donation from Leonard Brecher, the collection contains 356 baseball cards and 86 cards with bird images. Of these, 154 of the baseball cards are included in the digital collection.

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Patent medicine is the term given to various medical compounds sold under a variety of names and labels, though they were for the most part actually trademarked medicines, not patented. In ancient times, such medicine was called nostrum remedium, "our remedy" in Latin, hence the name "nostrum"; it is a medicine whose efficacy is questionable and whose ingredients are usually kept secret.

The trade cards are small, colorfully illustrated advertising cards touting a particular medicine and its many cures. The illustrations often have little to do with any of the ailments purported to be cured. They were pure advertising and very collectible. The era of patent medicine began to unravel in the U.S. with the passage of the first Pure Food and Drug Act in 1906.

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The Gerrit Smith Broadside and Pamplet Collection Using the Collection The collection of broadsides and pamphlets can be accessed via the Library's CONTENTdm server and can be browsed as well as being fully searchable by keyword, title, series title, and author. Collection Searches About the Collection Included among the publications authored by Gerrit Smith are various circulars, speeches, sermons, and tracts which deal with such topics as abolition, suffrage, temperance, transportation, and the postal system. With this project, we can now provide full text access to 214 of these important publications.

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244 posters and ephemera in both b&w and color Cite as: Philippe Zoummeroff Collection of May 1968, Beinecke Rare Book and Manuscript Library, Yale University The Postwar Avant-Garde and the Culture of Protest, 1945 to 1968 and Beyond Thursday, October 1, 2009 - Saturday, December 19, 2009 Share |

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